Privacy Policy

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BARRA Realty Privacy Policy (including Anti-Money Laundering, Counter-Terrorism Financing and Electronic Messaging Compliance)

BARRA Realty Pty Ltd ABN 35 843 303 688 (“BARRA Realty”, “we”, “us”, “our”) respects your privacy and handles personal information in accordance with Australian privacy, real estate and financial crime legislation.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you interact with us, including through our website, inspections, appraisals, agency agreements, property transactions, SMS communications, digital platforms and related services.

By engaging with BARRA Realty, you consent to the collection, use and disclosure of personal information as set out in this policy.

1. Laws and standards we follow

BARRA Realty complies with applicable Australian laws and regulatory obligations, including where relevant:

• Privacy Act 1988 (Cth)
• Australian Privacy Principles (APPs)
• Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (Cth)
• Anti-Money Laundering and Counter-Terrorism Financing Rules Instrument 2007 (No. 1)
• Property and Stock Agents Act 2002 (NSW)
• Property and Stock Agents Regulation 2022 (NSW)
• Fair Trading Act 1987 (NSW)
• Spam Act 2003 (Cth)
• Telecommunications Act 1997 (Cth)
• Telecommunications (SMS Sender ID Register) Industry Standard 2025
• Electronic Transactions Act 2000 (NSW)
• Notifiable Data Breaches Scheme
• Any other applicable laws, regulations or industry codes in force from time to time

The Telecommunications (SMS Sender ID Register) Industry Standard 2025 introduced additional rules around sender identification and SMS messaging designed to reduce impersonation scams and improve transparency in electronic communications.

2. What personal information we collect

Depending on your interaction with us, we may collect and hold:

• Name, address, phone number and email address
• Date of birth and identification details
• Driver licence, passport or other identity verification information
• Property ownership and transaction information
• Contract, offer and settlement details
• Bank account details for deposits, refunds and payments
• Company, trust and beneficial ownership information
• Communication records, enquiries and inspection registrations
• Marketing preferences and opt-out requests
• Website usage data, analytics and device information
• CCTV or security footage where applicable

We only collect personal information reasonably necessary to provide services, comply with legal obligations, reduce fraud risk and protect transaction security.

3. Why we collect and use personal information

We collect and use personal information to:

• Provide real estate agency services
• Conduct appraisals, inspections and marketing campaigns
• Facilitate property sales, leasing and negotiations
• Verify identity and authority
• Manage contracts, deposits and settlements
• Comply with legal, regulatory and financial crime obligations
• Maintain trust account and transaction records
• Improve our website, systems and customer service
• Send marketing communications where permitted by law

4. Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF)

Under the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (Cth), BARRA Realty may be required to collect, verify and retain additional information relating to clients and transactions.

This may include:

• Customer identification and verification (KYC/CDD)
• Verification of directors, trustees and beneficial owners
• Source of funds and source of wealth enquiries
• Ongoing transaction monitoring
• Screening for politically exposed persons and sanctions risks
• Suspicious activity assessment and reporting
• Reporting obligations to AUSTRAC
• Retention of AML/CTF compliance records for at least 7 years where required by law

Where required by law, we may refuse to act until satisfactory identification or compliance information is provided.

Australian law prohibits “tipping off” in relation to Suspicious Matter Reports (SMRs). This means there may be circumstances where we cannot disclose certain compliance actions, investigations or reporting decisions.

5. SMS, electronic messaging and marketing communications

BARRA Realty may communicate with you by SMS, email, phone or other electronic means in relation to inspections, appointments, transactions, marketing campaigns and customer service.

We comply with the Spam Act 2003 (Cth) and related telecommunications regulations. 

Commercial electronic messages sent by us will:

• Clearly identify BARRA Realty as the sender
• Include accurate sender identification information
• Include a functional unsubscribe or opt-out mechanism where legally required
• Only be sent where consent or another lawful basis exists

We may use registered sender IDs and compliant telecommunications providers in accordance with the Telecommunications (SMS Sender ID Register) Industry Standard 2025.

You may opt out of marketing communications at any time by using the unsubscribe function or contacting us directly.

Service-related communications connected to a transaction or enquiry may still be sent where permitted by law.

6. How we collect personal information

We may collect personal information directly from you when you:

• Contact us or make an enquiry
• Attend an inspection or open home
• Request an appraisal
• Sign an agency agreement or contract
• Submit identification documents
• Use our website, forms or digital platforms
• Communicate by phone, SMS, email or social media

We may also collect information from third parties where reasonably necessary, including:

• Solicitors and conveyancers
• Financial institutions
• Identity verification providers
• Government agencies and title databases
• Property data providers
• Public registers and lawful public sources

7. Disclosure of personal information

We may disclose personal information to:

• Solicitors, conveyancers and parties involved in a transaction
• Financial institutions and payment processors
• IT, CRM, cloud storage and marketing providers
• Professional advisers and contractors
• Identity verification and compliance providers
• Government authorities, regulators or law enforcement agencies
• NSW Fair Trading
• AUSTRAC where legally required

We do not sell personal information to third parties.

8. Overseas disclosure and cloud storage

Some service providers may store or process data outside Australia.

Where overseas disclosure occurs, we take reasonable steps to ensure information is handled consistently with Australian privacy obligations unless an exception under the Privacy Act applies.

9. Data security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These measures may include:

• Secure digital systems and passwords
• Access controls and restricted permissions
• Staff confidentiality obligations
• Secure document handling and storage
• Cybersecurity protections and monitoring

No data transmission or storage system can be guaranteed completely secure.

10. Data breaches

If we suspect an eligible data breach, we will investigate promptly and take reasonable steps to reduce harm.

Where required under the Notifiable Data Breaches Scheme, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC).

11. Access and correction

You may request access to personal information we hold about you and request corrections where information is inaccurate, incomplete or out of date.

Requests should be made using the contact details below.

We may require proof of identity before processing a request.

12. Retention of information

We retain personal information only for as long as reasonably necessary to:

• Provide services
• Meet legal and regulatory obligations
• Resolve disputes
• Maintain trust account and transaction records
• Comply with AML/CTF obligations

Certain records must be retained for statutory minimum periods under NSW property and Commonwealth legislation.

13. Complaints

If you have a privacy complaint, please contact us first so we can attempt to resolve the issue promptly.

If you are not satisfied with our response, you may contact:

• Office of the Australian Information Commissioner
• NSW Fair Trading

14. Compliance Officer

Compliance Officer and AML/CTF Compliance Officer

John Kulper JP
Licensee in Charge
BARRA Realty Pty Ltd
ABN 35 843 303 688

Email: hello@barra.homes

Sydney, New South Wales, Australia

15. Changes to this policy

We may update this Privacy Policy from time to time to reflect legal, operational or regulatory changes.

The current version will always be available on the BARRA Realty website.